"Talking Shop"

In a world where buyers’ inboxes are overflowing and digital tools dominate, it’s the human touch that cuts through. Trade shows, phone calls, even posting something physical, what was once considered old-fashioned now feels fresh and memorable. In this inspiring session, Therese Oertenblad (Small Business Collaborative) explores the psychology of why buyers say yes, the timeless sales skills that still win orders, and how to blend old and new approaches to stand out. You’ll leave with fresh ideas, renewed confidence, and a reminder that people buy from people - not platforms.