Be part of the Show

Scotland’s Trade Fair Spring and Speciality Food & Drink Show is one of Scotland’s biggest retail trade events. 

The shows attract an audience of buyers from independent stores, heritage organisations, farm shops, garden centres, tourist attractions, online retailers, delis and so much more! Our exhibitors travel from all over the UK (and beyond!) to be a part of the thriving Scottish retail industry.

2026 VISITOR STATS

91%
Buyers came from Scotland
78%
Held a senior buying/decision making role
350+
Scottish towns and locations were represented

How do we promote the show?

Scotland’s Trade Fairs are promoted to a database of 10,000 buyers. Our marketing strategy for the show includes:

  • Extensive, personalised email campaign to full database of buyers located in Scotland, England, North America, Continental Europe, and Asia
  • Printed Preview Guides mailed to prospective buyers, including those registered to attend the event
  • Trade advertising in relevant UK magazines (e.g. Gifts Today, Progressive Gifts & Home, Fine Food Digest, Speciality Food etc.)
  • Press releases in relevant trade and consumer titles (e.g. Gift Focus, Gifts Today, Garden Centre Connect, Progressive Gifts & Home, Fine Food Digest, Speciality Food, The Caterer, Hotel Scotland, DRAM etc.)
  • Social Media activity on Facebook, Instagram, and LinkedIn
  • Meta and LinkedIn 3 phase funnel marketing and remarketing campaigns
  • Travel incentives for overseas buyers

What do we offer exhibitors?

Here are a few things we offer to our exhibitors, for FREE, as part of their stand booking:

  • Profile on the show website to include your company information, product images, website URL, sales brochures, videos and button for buyers to contact you directly
  • Company listing within printed Preview Guide mailed to buyers
  • Company listing within printed Show Guide for buyers at the event
  • Exhibitor car parking for the duration of the show
  • Lighting, nameboard and carpet included as standard
  • Entry into our Best Product Awards - sponsored by the Home & Gift Association
  • Opportunities to feature in our email campaign to buyers
  • Opportunities to feature in our social media marketing
  • Personalised invitations (with your product images) for exhibitors to send to buyers, created by our marketing team

Attracting Buyers From...

Scottish retailer logos

Exclusive Exhibitor Partnership with Small Business Collaborative

Small Business CollaborativeAll confirmed exhibitors of the show, will be able to take advantage of THREE FREE exclusive workshops with Therese Oertenblad from Small Business Collaborative.

Therese has been in the home and gift industry for 16 years. Since 2018, she's been working with purpose-led, product-based business owners who want to grow their wholesale.

Her clients and students include Studio Wald, Claude & Co, Etta Loves, Sister Paper Co and many others. Many are now stocked in Liberty, Selfridges, Oliver Bonas, Anthropologie, and independent stores in the UK and abroad. Therese is on the National Committee for The Giftware Association. 

This partnership and webinar series will benefit new and returning exhibitors to be retail-ready in todays world, making your time at the show even more valuable.

What our exhibitors say

Exhibitor Testimonial

Been a very good Show, especially winning the award and show has helped grow wholesale by 50%.
Island Nation - 2026 Exhibitor

What was great to see is the high calibre of buyers attending and a lack of time wasters.

Woolkind - 2026 Exhibitor

Best show ever!

Neon Magpie - 2026 Exhibitor
Being at the Show is vital as you speak to so many stockists and get them to try new products. If brands don’t exhibit then stockists will forget about them. One day at the Show meeting/talking to various retailers is worth the same as 4 days on the road so it’s a no brainer to exhibit.
Summerhouse Drinks - 2026 Exhibitor

Sunday was so good that orders from that one day alone covered the cost of the stand.

Selkie Seaweed - 2026 Exhibitor
We couldn’t fault this Show from the level of organisation to the quality of the buyers. It’s our first venture into wholesale and it’s been incredible. We’ve had orders and leads and are very much looking forward to supplying many in the year ahead. Also want to commend the organisers on being amazing.
Arngask Home Farm - 2026 Exhibitor

Stand options

A Shell Scheme Stand

Shell Scheme

The most common form of stand fitting offering an inclusive ready-to-go system. The cost includes stand walls, fascia, nameboard, lighting and carpet.

A Space Only stand

Space Only

Exhibition floor space for companies wishing to take over 20m2 who have their own stand and lighting systems. Carpet is included on Space Package stands as standard.

A Traditional Shell stand - Launch or Craft

Traditional Shell - Launch Gallery & Craft Gallery

This is for selected companies exhibiting in our Launch or Craft Gallery and is a heavier build of wood wall panels painted cream . This comes with spot lighting, carpet and nameboard.

Let's get started

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