"Talking Shop"

Delivered by Scotland Food & Drink, this expert panel will tackle the topic of what ‘Made in Scotland’ truly means for the sector, whether from a producer, consumer or retailer perspective. Why does it matter? What do customers understand by the term? How does it influence what they buy? What do retailers look for from suppliers? What needs to be done, together, to communicate where products come from, sell more of them and build our country’s reputation for top quality produce with provenance?