Anne-Laure Farrar is the UK market Insight Manager at The Knowledge Bank. Anne-Laure is passionate about sustainability, storytelling, and–despite being raised in France–all things Scottish. She joined The Knowledge Bank in 2022 to help retailers and foodservice providers throughout the UK understand the benefits and opportunities around using Scottish suppliers. She has background in category management and data analysis from big companies like Diageo and smaller challenger brands like Ecover.