Jean Pryde, co-founder of Moray-based greeting card publisher Brilliantly Brave, has been named one of the UK's most inspiring female entrepreneurs in the prestigious f:Entrepreneur #iAlso100 list for 2025. The recognition celebrates remarkable businesswomen who combine successful entrepreneurship with a range of other responsibilities and initiatives.

As Brilliantly Brave prepares for Scotland's Trade Fair, this recognition highlights how rural entrepreneurs can make a significant impact on both local communities and national industries. Jean perfectly embodies the #iAlso spirit, balancing multiple roles that showcase the diversity of rural entrepreneurship.

"This recognition isn't just personal - it's a testament to the potential of rural enterprise," says Jean. "Being based in Moray hasn't limited our ability to make a difference. If anything, it's enhanced our understanding of community needs and opportunities."

Beyond co-founding Brilliantly Brave, which channels 100% of profits into mental health initiatives, Jean's remarkable portfolio includes:

• Mental health professional supporting hundreds across Scotland
• Founder of The Midlife Mingle community group
• Conservation worker protecting endangered bird species
• Community wild swimming organiser
• Possibly Moray's only female digger operator
• Mental health trainer for organisations including Rolls Royce
• Facilitator of multiple community support groups

Jean's unique combination of skills directly influences Brilliantly Brave's success. Her mental health expertise ensures every card carries genuine therapeutic value, while her deep community connections inform the company's profit-for-purpose model.

"Rural entrepreneurship offers unique opportunities to create meaningful change," Jean notes. "At Scotland's Trade Fair, we're excited to show how a Moray-based business can combine commercial success with significant social impact."

Visitors to Brilliantly Brave's stand at Scotland's Trade Fair can discover how this multifaceted approach to entrepreneurship translates into products that make a real difference in communities across Scotland.

About f:Entrepreneur #iAlso100

The f:Entrepreneur #iAlso100 campaign celebrates the UK female entrepreneurs that demonstrate that women can have a role as business leaders alongside other responsibilities. Now in its sixth year, the campaign is building a community of inspiring women running businesses all over the UK.

About Brilliantly Brave

Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the company creates beautifully designed cards that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, they're pioneering a new model of social enterprise that proves commercial success and social impact can go hand in hand.

Media Contact

info@brilliantlybrave.co.uk

Notes to Editors

• High-resolution images available upon request
• Jean Pryde available for interview
• View full collections at Stand LG14, Scotland's Trade Fair Spring
• Additional information about f:Entrepreneur available at f-entrepreneur.com