"Talking Shop"

The Scottish Tourism Alliance Spotlight Session: Field to Farm Shops, Future Customers and Innovation

23 Jan 2024
This session will focus on:
- from field to farm shops to farm kitchen to plate;
- sourcing and maintaining quality and provenance;
- the future customers - who are they and what are their expectations;
- innovation in product and service to delivering unique and memorable experiences.
Marc Crothall MBE
Marc Crothall MBE, Chief Executive - Scottish Tourism Alliance
Jemma Reid
Jemma Reid, Project Manager - Food Tourism for Scotland
Ian Smith
Ian Smith, Head of Corporate Relations - Diageo / Keeper of The Quaich
Richard Lochhead
Richard Lochhead - Minister for Small Business, Innovation, Tourism & Trade, Scottish Government
Caroline Millar
Caroline Millar, Owner - The Hideaway Experience / Scottish Agritourism