Press Releases

Joypots Unveils Its First-Ever Spring Collection

A seasonally inspired range bringing premium confectionery gifting from Valentine’s Day through to Easter.

Joypots is proud to announce the launch of its new Spring Collection, a bold and beautifully curated range developed by its in-house design team and the first of its kind for the brand.

Historically known for all-year-round premium gifting, Joypots has responded to a growing demand for seasonally inspired confectionery and snacking with a collection that truly epitomises the spring season. This marks an exciting evolution for the brand, combining its signature premium aesthetic with fresh, seasonal relevance.

Designed to be carried confidently throughout the spring calendar, the range offers stockists a cohesive solution that transitions seamlessly from Valentine’s Day, through Mother’s Day, and into Easter. Fresh, spring-inspired colours and thoughtfully designed, seasonally appropriate packaging allow retailers to maintain a consistent spring presence on shelf without repeated range changes.

Staying true to what Joypots is known for, the Spring Collection features bold colour palettes, premium packaging, and a polished finish that delivers a grown-up gifting solution for the confectionery lover.

The range spans a selection of popular Joypots products, including:

Joybox - Classic Apex Joybox modelled on one of the best selling lines.

• Chocolate foil-wrapped mini eggs

• Chocolate foil-wrapped milk chocolate hearts

• Colourful speckled chocolate eggs with a crisp speckled shell​
   
• Fizzy peach hearts

Joytin - branded keepsake tin with Spring inspored sleeve.

• Spring Munch Mix

• Shortbread Rounds

​Joypouch - a resealable pouch - perfect for dipping in and out.

• Fizzy Peach Hearts

• Hot Cross Bun Fudge

• Marvellous Munch Mix

The new Spring collection is further complemented by Joypots’ premium sentiment bars, creating a complete and versatile spring offering that works across multiple gifting moments.

Together, these elements form a confident, design-led range that delivers both visual impact and commercial appeal, making it an ideal addition for retailers looking to elevate their spring confectionery displays.

Joypots will be showcasing the full Spring Collection at Spring Fair Glasgow, offering buyers the opportunity to see the range on shelf, and discover how it can bring fresh energy to their spring retail display.

Tina Oddy, Brand and Packaging Designer at Joypots said “This range started with one simple question: what should spring feel like on shelf? We wanted colour that feels uplifting, packaging that still feels premium and represents who we are, and products that work across multiple spring moments. It’s been exciting to see Joypots evolve into a more seasonal space while staying true to the quality and design we’re known for - I thoroughly enjoyed putting this range together."