Moray Publisher Partners with This Is Iris to Amplify Mental Health Mission
In a move that marks a significant leap from greeting cards to a wider product range, Brilliantly Brave has partnered with This Is Iris for licensing representation. This exciting development comes hot on the heels of the brand's impressive showing at The Henries, where they secured six nominations, including a finalist spot in the hotly contested "Best Contemporary Trend" category.

Co-founder Jean Pryde couldn't contain her enthusiasm: "We're over the moon to be working with Sarah Lawrence and the team at This Is Iris. Our journey with Sarah began at PG Live, where her immediate grasp of our mission and the potential of our brand was truly inspiring. We just clicked straight away! Her industry expertise, coupled with her genuine passion for our cause, makes this partnership feel absolutely right."

The timing of this partnership is particularly sweet for Brilliantly Brave. "The recognition from The Henries was incredibly affirming," Jean notes. "To follow that up so quickly with this licensing deal feels like a real validation of our approach and the appeal of our brand beyond just greeting cards."

Co-founder Stuart Cox brings valuable experience from his success with I Like Birds, and is bullish about the potential of licensing for Brilliantly Brave. "I've seen firsthand how powerful licensing can be as a brand accelerator. It's not just about getting your designs onto different products - it's about expanding our reach, building brand recognition, and creating new opportunities for engagement with our audience."

For Brilliantly Brave, this move into licensing represents more than just a business expansion - it's a powerful way to amplify their mission of supporting mental health. Stuart continues: "Every licensed product becomes a new touchpoint for our message, a way to normalise conversations about mental wellbeing. And, crucially, it allows us to generate more funds for vital community initiatives."

The partnership with This Is Iris is expected to significantly boost Brilliantly Brave's profile and awareness. "Working with Sarah and her team opens up exciting new avenues for us," Stuart says. "We're looking at calendars, stationery, homeware, and far, far beyond. Each new product category is an opportunity to reach more people with our message of support and positivity."

Looking to the future, the licensing deal promises to enhance Brilliantly Brave's ability to fund mental health initiatives. "In the long term, as our licensed products gain traction, we'll be able to channel more profits into the community support that's at the heart of what we do," Jean adds.

As part of this exciting new chapter, Brilliantly Brave made their debut at Brand Licensing Europe in September, appearing on the This Is Iris stand (AD06).

About Brilliantly Brave

Brilliantly Brave is a purpose-driven greeting card publisher based in Moray, Scotland. Founded in 2024, the business creates beautifully designed products that celebrate diversity, promote mental wellbeing, and directly fund community mental health initiatives. By channelling 100% of profits into local support services, they're transforming well-wishes into wellbeing through every product sold.

About This Is Iris

The Iris team have over 50 combined years of experience within the world of licensing. They work alongside artists, trusted designers and brand owners to develop collections, fabulous products and help expand beyond domestic territories with international licensing programmes and partnerships.

For more information say hello@thisisiris.co.uk

Media Contact

info@brilliantlybrave.co.uk

Notes to Editors

• High-resolution images available upon request
• Founders available for interview
• Product category development plans available for discussion
• View current collections at brilliantlybrave.co.uk