Getting Scottish Tourism Back on Track

28 Mar 2022
Marc Crothall, CEO of the Scottish Tourism Alliance (STA) and the industry lead of the Scottish Tourism Emergency Response Group (STERG), presents on the first two phases of the national tourism and food tourism priority action plan that is aligned to Scotland Outlook 2030 and designed to help drive the recovery of the visitor economy, attracting international visitors back to Scotland and also encouraging our domestic tourists to experience more of Scotland over the coming 2-3 years. He will also present what the STA, who are the national tourism trade body, are doing both in representing the interests of the sector and lobbying government for the best policy, and right investment to help support business recovery.
Marc Crothall, Chief Executive - Scottish Tourism Alliance