Fiona Campbell

Fiona Campbell

CEO, Association of Scotland's Self Caterers

Founded in 1978, the Association of Scotland’s Self-Caterers (ASSC) represents over 1,700 members, operating self-catering properties throughout Scotland, from city centre apartments to rural cottages, to lodges and chalets, to castles. Our vision is that the ASSC takes the leading role in advancing a vibrant and prosperous self-catering sector recognised as pivotal to the future of Scotland’s tourism economy. Our purpose is to empower our diverse and professional membership, enabling them to deliver exceptional experiences to guests. Our focus is on supporting businesses and communities in the promotion of Scottish self-catering as a sustainable, inclusive and responsible form of accommodation.    

Fiona was appointed as the ASSC’s first Chief Executive in February 2015. She was charged with growing the Association, recruiting new Members, and ensuring that member benefits are as comprehensive and valuable as possible, supporting the sector and working with stakeholders to support the tourism sector in Scotland .

In an ever-changing tourism landscape and as more and more legislation, regulations and business expenses appear on the horizon, as well as the opportunities and challenges created by the collaborative economy, the ASSC finds itself increasingly politically engaged on a national and European level.

Fiona works with key industry groups and stakeholders to support the representation that puts the ASSC at the forefront of the Scottish Tourism industry. 

Fiona has operated two holiday homes overlooking Loch Long, Argyll for the last 21 years.